The Influence of Negative Consumer Reviews in Social Networks (Technical)

Social networks, such as Facebook, Twitter, YouTube, and Pinterest, have become an integral part of modern society. They provide the ability to share photos, videos, status updates and posts, by personal or business networks, creating groups, having the same ideology, sharing ideas and trying to influence society. This study attempts to scrutinize the affection of consumers’ reviews about services or products, published on social networks as consumers’ posts, on the readers and firms involved.